Social Media Marketing Campaign

Our company advertises our annual pop up at Detroit's African World Festival online. We hope to revamp our social media marketing to attract more customers to stop by this years pop up.We would like to work with students to design a new social media marketing campaign for our pop up in July.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Bonus steps in the process would also include:helping us schedule social media content.