Design and execute a SM strategy for a start-up jewellery brand.

Ever & Ivy is a recently launched new jewellery collection created for the person who appreciates sophisticated, high-quality gold /rhodium-plated jewellery that is indistinguishable from solid yellow and white gold.The target audience is 35+, with high disposable income, who loves the new heavier styles and understands that it would be a significant investment to purchase them in solid gold.The goal is to create and execute a SM strategy that is fashion-forward, inclusive, and edgy in the channel that will attract the older, wealthier segment of the fashion jewellery market that understands our value proposition: Ever & Ivy is expensive fashion jewellery because it is made to a higher quality, but it is a bargain compared to "solid " gold. ( never use the phrase " real gold" as E & I is made with a thicker plating of real gold).With minimal paid advertising and influencer usage, the challenge will be to effectively establish awareness of Ever & Ivy to this niche target organically.

Design and execute a SM strategy for a start-up jewellery brand.

Ever & Ivy is a recently launched new jewellery collection created for the person who appreciates sophisticated, high-quality gold /rhodium-plated jewellery that is indistinguishable from solid yellow and white gold.The target audience is 35+, with high disposable income, who loves the new heavier styles and understands that it would be a significant investment to purchase them in solid gold.The goal is to create and execute a SM strategy that is fashion-forward, inclusive, and edgy in the channel that will attract the older, wealthier segment of the fashion jewellery market that understands our value proposition: Ever & Ivy is expensive fashion jewellery because it is made to a higher quality, but it is a bargain compared to "solid " gold. ( never use the phrase " real gold" as E & I is made with a thicker plating of real gold).With minimal paid advertising and influencer usage, the challenge will be to effectively establish awareness of Ever & Ivy to this niche target organically.