- Location
- Toronto, Ontario, Canada
- Bio
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Global Sensor Systems is a family owned and operated business located in Ontario. About 45 years ago, my Dad and Uncle built one of the first safety solutions for commercial vehicles (transport trucks, garbage trucks, haulers...). They started selling them out of my Grandfather's garage, and to this day, their hardware is the only automatic braking system preventing backing accidents for commercial vehicles. Today, newer cars have them built in- but not large trucks. I have joined the family biz- and am expanding our distribution channel. In the past, we have only sold directly to consumers (City of Toronto, Sarasota, Tampa...), NOW we are selling B2B- through distributors across North America. To do this, we need to create a support package: Distributor kit, promotional kit (digital and pamphlet/brochure), sales package, trade show package. How can we best support our distributors so selling our product and its benefits is easy.
- Companies
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Mississauga, Ontario, Canada
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- Categories
- Graphic design Videography Advertising Sales strategy Website development
Socials
Achievements
Latest feedback
Recent projects
Next Gen Automatic Reverse Braking System
We have a reliable product that has been on the market for 45 years. Global's automatic reverse braking system was ahead of its time. Now that technology has caught up, it's we are ready to innovate it. We have a conceptual design, surface level cost of supply chain parts, a wish list of objectives, and an estimate of project costs.Based on our current users and their activities, we know we need to leverage the latest technology to gain an advantage in our market. We would like to collaborate with students to apply the latest technology and techniques to our dataset to gather new and exciting insights that our organization can leverage.This may involve:Conduct background research on our existing product and the dataset.Conduct research into the latest AI and ML techniques and how they could be applied to our data.Developing a model which provides some sort of unique outcomes or insights into our data such as recommendation algorithms, predictive analytics, 4G or 5G OR 6G? Rasperry Pi.
Global Market Research
The problem: Global Sensor Systems (GSS) is innovating their product. We deal directly with distributors and fleet managers, but we want to get feedback from the end users: THE DRIVERS. The solution: We need to do market research to better understand what drivers want in a system like ours.The outcome: We have hundreds of systems out there- we have been doing this for 45 years! Do some primary market research and collect feedback from the drivers using our systems!
Global Leadership Plan
The problem: Global Sensor Systems (GSS) is a 45 year old start-up. Family owned and operated, was left neglected for 30 years and run entirely by a single person. That person has retired, and the owner and his daughter (me!) have jumped back in to rejuvenate the company. But we have a lot of catching up to do: innovate our product, grow our team, design departments and processes, get online!I have hired 3 people, so our team has already grown. But I want to learn how to manage them. The solution: My dad is a serial entrepreneur with TONS of success, but no theory or background in how to manage a team. I am stepping into that leadership role, but my background is in outdoor adventure leadership and not corporate office leadership. I want to learn how to manage a team so that we can continue to run and grow our business.The outcome: Advise me on our company's strengths and areas of improvement. What can I do better?
Global Marketing Plan
The problem: Global Sensor Systems (GSS) is going B2B with distributors who build commercial vehicles and sell truck parts and accessories. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on creating a trusted distributor network- but who are they, how do we get their attention and what's the plan?The solution: We need to do market research to better understand industry trends so we can market our product with confidence!The outcome: Develop a marketing strategy for the business, which might include recommendations in terms of pricing, product, distribution (sales force, distributors), and marketing communications (including digital marketing) strategy