Strategic Prospecting Plan

Number of individual students required: 4To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.The project may include, but is not limited to:Identifying new potential accounts that align with our current customer base.Compiling relevant market information.Building a customizable outreach script.Creating a simple tracking framework, including metrics, for measuring outreach success.The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

SEO and Social Media Strategy

Number of individual students required: 4Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesWorking with latest tools and programsWe’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:Being the top-ranked result for the keywords "Cloud Migrations For Small & Mid sized businesses"Being the top-ranked result for the keywords "Disaster recovery options for your IT infrastructure"Being the top-ranked result for the keywords "Securing Your IT Assets"Being the top-ranked result for the keywords "Serverless Cloud Native Transformations"This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Responsive Website Design

Number of individual students required: 4We would like students to help us with redesigning our website that is aligned with our vision and mission. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will:Optimize our website for better look and feel across all browsers and devicesEnhance our website to add additional products and campaignsEvaluate recent successful user-generated campaigns, preferably in our sector and drive traffic to website accordinglyGather and implement ideas for listing company website on the first page of Google search resultsUltimately, you will be working on content creation & redesigning for our website, including video, graphics, social media, and other material that we can use to increase visibility of our cloud services and productsIf you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent design, content writing and creativity would be the ideal candidate for this project.