- Location
- London, Ontario, Canada
- Bio
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My name is Isabelle Annis-Bandola and I am a fourth year student at Ivey Business School at Western University. I am pursuing a Bachelor of Arts, in Ivey's Honours Business Administration (HBA) Program. I'm passionate about everything business, but have a special interest in marketing, communications and business development. I'm excited about applying my skills and knowledge to help businesses achieve their goals.
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research Competitive analysis Digital marketing Search engine optimization Market expansion
Skills
Socials
Achievements
Latest feedback
Team feedback
Individual endorsement
Isabelle is not only talented when it comes to her knowledge of marketing for businesses, she also provides that work in a professional, friendly and considerate manner. Throughout our time together, she was curious about our business and thoughtful about our goals. This then led to effective actionable marketing strategies that were clearly either implemented for us or suggested to us.
Team feedback
Team feedback
Recent projects
Toronto Neck and Back Pain Clinic Marketing Audit
The main goal of this project is to review and audit all existing marketing components and initiatives to help ensure they are synergistic and efficient in terms of their set-up and cost for maximum impact to generate new patient leads for Toronto Neck and Back Pain Clinic.
Website Page Layout and On-Page SEO Optimization (LevelUp)
The main goal for the project is to finalize the website page layout and optimize on-page SEO to improve the visibility and ranking of the company's website. This will involve several different steps for the learners, including: - Analyzing the current website layout and identifying areas for improvement. - Implementing best on-page SEO practices to optimize the website content. - Adding relevant and engaging content to the website pages. - Creating blog articles and LinkedIn posts to increase brand awareness and drive traffic to the website.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our companyβs social media analytics to tailor the content calendar to our customers activity, rather than general trends
Work experience
Accounting and Assurance Intern
BDO Canada
London, Ontario, Canada
May 2023 - September 2023
- Collaborated with five teammates to conduct various audits for firms, while exercising professionalism and vigilance.
- Worked on numerous corporate files for clients: completed bookkeeping, made adjustments to align with accounting standards, and filed corporate tax returns.
- Took part in firm-wide training for Junior Accountants, focusing on accounting principles and conducting audits.