Artificial Intelligence & Machine Learning Application
Our company advertises lot of products and programs and we want to leverage the latest technology to gain market advantage. Applications of this technology include recommendation algorithms, predictive analytics like lifetime values, fraud detections, and classifications. We recently created an AI powered mentorship and coaching platform using ChatGPT and would like to enhance and create an extension that can be accessible through all our sites and possibly though an app. We would like to collaborate with students to apply the latest artificial intelligence (AI) and machine learning (ML) techniques to our existing dataset. Students will develop an AI / ML model related to any of the aforementioned applications. This will involve several different steps for the students, including: Conducting background research on our existing products and the dataset. Review our current AI-Powered platform and adding any enhancements Analyzing our current dataset. Researching the latest AI / ML techniques and how they could be applied to our data. Developing an AI / ML model that provides unique outcomes or insights into our data. Providing multiple solutions that can be applied to solve the same problem.
AI-generated Digital Marketing Strategy - Phase II
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of re-positioning the brand as the go-to brand for natural fibers at home. We wish to work with a student who is familiar with using AI in the context of digital marketing & social media and wish to deepen and broaden their knowledge in this field. The objective of this project is to create and implement AI systems that will integrate with our sales & marketing channels and generate a comprehensive 6-months social media calendar plus efficient email marketing sequences. The social media calendar will effectively engage the target audience, promote the brand’s values and products, and drive traffic to the business's website. Phase II: The Phase II of this project will involve reviewing the comprehensive website audit made during Phase I, developing & implementing strategies to drive more traffic and improve the user experience and ultimately improve significantly the KPIs performance of the site. The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance. Key tasks include: 1- reviewing the comprehensive website audit and identify the major technical and content-related issues of the site. 2- Developing and implementing a digital strategy to improve the various KPIs This digital strategy may include The creation and promotion of engaging content to attract and retain website visitors. Using social media platforms to drive traffic to the website. 3-Monitoring and analyzing website KPIs analytics to measure the effectiveness of implemented strategies.
Social Media Marketing Strategy for Vici AI Inc.
Vici AI Inc. is looking to enhance its online presence and engage more effectively with its audience through social media platforms. The goal of this project is to develop a comprehensive social media marketing strategy that will help the company create engaging content, edit videos, and grow its follower base. The project will involve analyzing current social media trends, identifying the target audience, and crafting a content calendar that aligns with Vici AI Inc.'s brand values and objectives. The team will also be responsible for creating sample content, including graphics and short videos, to demonstrate the proposed strategy. This project provides an excellent opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics.