Exempler B2B Marketing Strategy Project

Exempler has three B2B client verticals: telecom, eCommerce and IoT (internet of things).Project deliverables could include (but are not limited to):Conducting an analysis of Exempler's current marketing strategies and tacticsPreparing a B2B marketing plan for ExemplerSegmenting and identifying customers and prospective customers in new ways

Exempler NPD Market Research & Analyses

Exempler has an IoT focused market research project, where students can explore IoT customer pain points in order to deliver recommendations for future action. Optimally, students would do a deep dive into the IoT space to analyze the macro trends in this emerging area. Market research of value to Exempler range from, but are not limited to:- validating market demand and size- future proofing a venture/project opportunity- testing the minimum viable product with a customer base (especially our TestSecretary Saas solution in freight-forwarding IoT settings)- exploring future opportunities within IoT, e-commerce and telecom (our three client verticals)- new products, services, customers or ventures- design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights- industry analysis (macro trends, competitive forces, industry attractiveness)- primary data collection- secondary data- analysis of data- synthesis of findings- recommendations for future action- limitations and conclusions

Exempler Digital Marketing Project

Exempler would benefit from capturing and using appropriate data to improve our digital marketing efforts. Of particularly high value would be a template to capture and analyze relevant data points to ensure Exempler is engaging our three client verticals (e-commerce, telecom and IoT) as effectively as possible.Potential Exempler project elements include, but are not limited to:Review and analysis of our current digital marketing efforts.Identification of areas for enhanced digital marketing reach.Analysis of current data points and identification of new and relevant data points and their benefits.Analysis of data trends and recommendations to adjust efforts based on points captured.Development of a plan and guidelines for ongoing data capture and analysis.Analysis of sales and marketing funnel and recommendations for enhancement. Integration of marketing automation and predictive analytics recommendations.Data visualization.

Exempler Supply Chain Project

Broad Project Areas Include (but are not limited to):Research most viable container-shipping client-exporters categories likely to be interested in our IoT testing-and-monitoring solution.Conduct a viability assessment regarding Exempler's idea to collaborate with a freight-forwarding company on the above concept (one of Exempler's principals has strong ties to freight-forwarder Savino Del Bene whose US Headquarters is in Avenel, NJ, very close to Rutgers' New Brunswick campus).Work with quantitative and qualitative information from Exempler's stakeholders (i.e., customers, suppliers, employees, regulators, community organizations, etc.) and supply network.Review industry reports and the latest research to help us better understand our industry position and future options.Deliver on-time, actionable recommendations.Effectively co-manage a client and/or prospective client relationship.Generate a high-quality report and presentation.Specific Projects Could Include (but are not limited to):Shipping-container testing-and-monitoring using Exempler's TestSecretary hub (tied to sensors that monitor temperature, humidity, geolocation, etc.)Risk management models (should tie to data generated via the TestSecretary hub)Forecasting supply risks (to buyers / retailers / OEMs / etc., should also tie to TestSecretary hub)Assessment of disruptive logistics practicesTestSecretary as an e-commerce SaaS in a supply chain contextPotential Scope of Projects:In addition to traditional supply chain elements, Exempler is interested in opportunities around the adoption and implementation of new digital technology (such as TestSecretary, our IoT testing-and-monitoring hub), regulatory change, shifting trade patterns, e-commerce, social and environmental responsibility, and the overall digital transformation of business processes. This project will allow student teams to analyze major decisions in several of these emerging areas.