Competitive Analysis For Bio-Based Materials Startup

The main goal of this project is to research and analyze SCALE's current and potential competitors. SCALE develops bio-based materials that are designed to replace part or all the carbon fiber in products, reducing costs and emissions while maintaining or even improving performance. Our primary competitors are other companies using similar bio-based materials. Players in the recycled carbon fiber market are also potential competitors. We want to better understand the current marketscape: which players are present globally, their product offering and position and how it relates to SCALE. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with SCALE's values, technology and products Identifying current and potential future competitors Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Identifying current academic research projects which may be future competitors Recommending how our company can differentiate itself through products / services and messaging. This project can be adapted to suit student groups of different sizes, course hours, learning requirements etc. We are open to discussion on the best way to achieve the company's objectives as well as the students' learning objectives.