Social Media Content Strategy and Management for WELLOGA

WELLOGA, a well-established wellness company with a 5-year history, is seeking a comprehensive social media content strategy to enhance its organic reach on LinkedIn, Facebook, and Instagram. The project aims to create engaging weekly posts, including one fun post, one showcasing speakers, and one educational post. Additionally, the project requires the creation of daily stories to maintain audience engagement. Learners will also edit Zoom videos and live speaking engagements to generate high-quality content for these platforms. The goal is to apply classroom knowledge in social media management, content creation, and video editing to develop a cohesive and effective social media presence for WELLOGA.

WELLOGA Business YouTube Channel Development

WELLOGA, a B2B company with five years of industry experience, aims to create a professional YouTube channel to drive traffic to its website and generate bookings. The company has a wealth of recorded content that needs to be curated and optimized for YouTube. The goal is to leverage this platform to enhance brand visibility and attract potential clients. The project involves creating a cohesive channel strategy, including content selection, video editing, SEO optimization, and promotional tactics. By the end of the project, the team should have a fully functional YouTube channel that aligns with WELLOGA's business objectives and effectively funnels viewers to the company's website.

Web Page Evaluation - WELLOGA

Our company website is an informational tool, not a booking tool. Due to the high-ticket business we run each client's price is unique because their strategy is bespoke. MAIN GOAL is rank on Google. (Ideally first) The branding design is correct. It's tags, coding, key words, seo descriptions and potentiallly navigation that needs to be addressed. We use wix and the website will stay there. It's quite a large website and we have over 50 services. We are in Toronto but we serve all of Canada, United States and UK. Happy to drive more notice in toronto but 90% of what we do is online for remote employees wellness (we run live events) We would like to collaborate with students to evaluate our web pages and recommend areas for improvement. This will involve several different steps for the students, including: Familiarizing themselves with the current structure of our website and our company’s servicess, target market, mission and vision statements. Conducting background research on factors that affect the quality of websites. Developing a set of criteria to evaluate our web pages and justifying the importance of each criterion. Evaluating our web pages based on the established criteria. Bonus steps in the process would also include: Recommending areas for improvement on our website. Assisting in implementing changes to web pages.

Lead Generation - WELLOGA B to B

To generate warm leads for the Founder of WELLOGA. Open to creative suggestions how to do this. We have been doing this for 4 years but have not found a suitable method that generates quality leads for a reasonable price. Methods: AI on sales nav - dipify, email campaings - appolo, cold calls, networking - refferals Organic methods: social media (linkedin, facebook, IG) The conversation needs to be with the CEO or president of the company. The Sr. HR person does not work. Our service is selling an entire well-being program curated just for them, it's intergrated into professional development, personal development, workblace boundaries and company community. It's a high ticket item and the key decision maker needs to be reached.