Web Page Evaluation - WELLOGA

Our company website is an informational tool, not a booking tool. Due to the high-ticket business we run each client's price is unique because their strategy is bespoke.MAIN GOAL is rank on Google. (Ideally first)The branding design is correct. It's tags, coding, key words, seo descriptions and potentiallly navigation that needs to be addressed. We use wix and the website will stay there. It's quite a large website and we have over 50 services.We are in Toronto but we serve all of Canada, United States and UK. Happy to drive more notice in toronto but 90% of what we do is online for remote employees wellness (we run live events)We would like to collaborate with students to evaluate our web pages and recommend areas for improvement.This will involve several different steps for the students, including: Familiarizing themselves with the current structure of our website and our company’s servicess, target market, mission and vision statements.Conducting background research on factors that affect the quality of websites.Developing a set of criteria to evaluate our web pages and justifying the importance of each criterion.Evaluating our web pages based on the established criteria.Bonus steps in the process would also include:Recommending areas for improvement on our website.Assisting in implementing changes to web pages.

Lead Generation - WELLOGA B to B

To generate warm leads for the Founder of WELLOGA.Open to creative suggestions how to do this. We have been doing this for 4 years but have not found a suitable method that generates quality leads for a reasonable price.Methods: AI on sales nav - dipify, email campaings - appolo, cold calls, networking - refferalsOrganic methods: social media (linkedin, facebook, IG)The conversation needs to be with the CEO or president of the company. The Sr. HR person does not work.Our service is selling an entire well-being program curated just for them, it's intergrated into professional development, personal development, workblace boundaries and company community. It's a high ticket item and the key decision maker needs to be reached.

Pinterest Account Creation and Social Media Marketing for WELLOGA

The main goal for the project is to create a new Pinterest account from scratch for WELLOGA and implement a social media marketing strategy to drive traffic to the company's website. The project also aims to create and schedule 3 posts per day for 90 days, each with a short description and a link to the corresponding website page. Additionally, the project seeks to explore ways to build an email list for WELLOGA and utilize existing video content or new you made yourself to create engaging posts

Podcast Research and Compilation for WELLOGA

The main goal for the project is to compile a comprehensive list of 100 podcasts in corporate wellbeing and burnout/stress/anxiety management. This list will include the name and contact information of the host or media manager, along with their email and phone number. Additionally, the project will involve gathering social media links for Facebook, Instagram, and LinkedIn for each podcast, as well as providing 1 or 2 links of podcasts for review. The project will primarily focus on locations in Canada and the United States, with the United Kingdom and Australia as secondary choices.