Business Development
The Primary goal is to develop a roadmap to sustainably grow the business. To leverage expertise, & use technology to integrate the varying issues that this demographic faces. Reduce the complexity to allow for accessibility. The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy; Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Talent - Develop a diversity and inclusion strategy.