Icon and Image Design for Mental Wellness Platform

The main goal for the project is to design icons and imagery that are consistent across the Refresh Wellness Platform (RWP), a mobile application aimed at improving mental wellness for organizations and team. The goal of this project is ensuring a cohesive and visually appealing user experience for individuals and organizations using the app. This will involve several different steps for the student, including:Understanding the mission and goals of Refresh Inc. and the Refresh Wellness App.Reviewing and analyzing the existing design elements of the app.Reviewing the existing brand guide and style guide.Creating a set of cohesive icons and imagery that align with the app's existing design guides.Collaborating with the design, development, and software engineering teams at Refresh Inc. to ensure the icons and imagery integrate seamlessly into the app's interface.

Market Expansion and Collaboration Research

As a mental wellness company, we are currently well-known in one market (Saskatchewan, Canada), but we believe we are ready to take our business to the next level and expand our network of connections. With your help, we hope to assess our collaborative landscape beyond the demographics we currently cater to by learning about their expectations, behaviours, and community goals. This will involve several different steps for the students, including:Researching the market in potential new locations including demographic data such as proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.Create an organized spreadsheet based on demographic information and potential for networking opportunities.Analyze data collected using the spreadsheet created to identify the top 5-10 organization(s) to reach out to.Invite the organizations to be involved with Refresh's mental wellness platform.