Competitive Analysis & Positioning for recruitment startup
Perform competitive Analysis for NeedSpot, a talent matching platform.
Market Research and Market Validation
We are looking to gain a better understanding of our client's target markets, and the megatrends shaping our future. We would like to know we are focusing on the right verticals and to help with the development, and creation of the best content for their audience. We are focusing on the top 5 major types of renewable energy, how they work, potential spending by countries, etc., and what that means to the economy. Be creative with how you communicate your research! We wish to communicate complex content to our client's audience in easily digestible formats.
E commerce Website Content Writing
Improving content of our e commerce website.
Amazon EBC/A+ Content Creating A/B
Creating a EBC/A+ content for the Amazon product page by following Amazon's policy.
Animate Current Logo & a New Logo Design
Our organization is looking to develop an animation of our current logo. Also, develop a new logo for our new clothing brand We envision this project to include but not be limited to: The creation of a fun and engaging 1-3 second animated logo for our current logo The animated logo will be used for promo videos and website Create a new logo for our new clothing line and also animate
Marketing Intern
We’re a fast-paced EdTech startup looking for a creative communicator to help us source, curate, develop, and post a content strategy across our website, newsletter & socials.
Tech Event Planning
We are looking to leverage our spokesperson's profile and expertise to create an extensive calendar of speaking events and opportunities on issues related to technology, entrepreneurship, labour gaps and talent - think conferences like Collision (Toronto) or the BC Tech Summit. We need you to help us conduct a deep drive into existing events to ensure we can be at the table for the most impactful events and important conversations in Canadian technology. By the end of this project, you will have compiled information related to all technology-related events in Canada, conferences, timelines, deadlines to apply to speak or be a panelist, fees if associated and sponsorship toolkits. You will send us all of your research on the topic. As well, you will also summarize which seem the most realistic, which are the most interesting and provide us with a recommendation.
Digital Content Creation
We would like students to help us with creating digital content in the form of articles, blogs and case studies which showcase the value of our company mission, problems we are tackling, and products and solutions we offer. Content will be leveraged to educate and engage consumers around Terra Optima Labs' sustainable soil products, which are all natural and derived from local food waste. These will provide context and deeper insights into the social and environmental challenges our company aims to address such as sustainable food systems & agriculture, soil degradation, carbon emissions, and food insecurity. You will be researching a topic in depth to generate an educational resource listed on our website, content which will be used for social media engagement, and provide context for additional collateral and content in Terra Optima's marketing and education toolbox. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Radiology Artificial Intelligence Network - Business plan
We are working to provide hospitals and clinics with an application that will automate and standardize the outdated procedure currently being used to request diagnostic examinations. This application will allow Physicians to input requests for diagnostic imaging and allow the receiving Imaging department to know exactly what to do when a request is received. Processing imaging requests in the current environment takes copious amounts of time and working hours/days. By utilizing AI and other creative logic, we plan to automate all the mundane tasks in-between the Physician requesting the test and the receiving department. We’ve aligned our core competency with their ever-evolving initiatives related with COVID-19. The goal will be to define business strategies for best market fit. Market research on what potential market sales could look like. What the current Market needs and what does the customer want to see from an AI analytics software program. Cost for customer acquisition and what kind of marketing strategy will need to be deployed.
Planning, research, content creation and integration & analytics for a website for the well-being of our pets!
Hello future Vet24 team member! Are you passionate about dogs and have a knack for web development? If so, we’d love for you to help us build our inaugural website! Here at Vet24, our mission is to improve the well-being of pets through innovative technology. As we are in the early stages, we aim to establish an online presence that can attract pet owners and engage them through a newsletter sign-up. Why Students? We believe in nurturing talent and are excited about collaborating with students who can bring fresh ideas to the table. We are particularly interested in building the website on WordPress to ensure it's user-friendly and easy to maintain. Your Role Would Involve: Collaborating closely with our team to build the website, while we provide essential content. Creating some of the web content yourself. (Don't worry, you can leverage ChatGPT for assistance!) Training our team on how to update and maintain the website upon project completion. For this first phase, we will concentrate on creating the content of the webpage. Second phase will be to build the website. Tasks will consist of: Planning and Research Requirement Gathering: Consult with the team to understand the objectives and functionality required for the website. Competitive Analysis: Study competitor websites for inspiration and to identify best practices. Content Creation Content Development: Write and collaborate on writing website copy, including product descriptions, the problem Vetly is trying to solve, etc. Visual Elements: Collect and create visual assets such as logo, typography, images, icons, video and other branding elements. Integration and Analytics Social Media Integration: Add links or feeds from social media accounts. Newsletter Signup: Implement a newsletter signup form (We're using Hubspot). We're looking forward to bringing your expertise into our mission. Together, we can build a platform that truly serves our four-legged friends and their owners. Ready to join us in this pawsome adventure? Reach out to us and let's make it happen!
Market Research for Cleantech & Agtech Hardware
Context: Neuston Biosystems Inc is a Toronto-based B2B hardware startup (est. 2023) operating at the intersection of clean-tech and ag-tech to enable circular agro-food bioeconomies. To this end, Neuston is developing a cost-effective wastewater remediation technology that also generates high value agricultural byproducts. The overall goal of this project is to determine a preliminary market and application of this technology. Project outcomes will significantly direct the company’s marketing and technology development efforts, possibly for years to come. Currently, a preliminary market has been identified: Ontario cheese producers; the product fit is the economic remediation of cheese whey wastewaters, by simultaneously reducing producers’ waste management costs while generating animal feed and biofertilizers as a source of income. The main deliverable of this project will be a report that either validates and refines this current product-market fit, or rejects the current fit and identifies new potential customer segments/applications of this technology (backed by robust data from surveys and other sources, and provided with sound reasoning for Neuston to pivot). This project is suitable for senior undergraduate and graduate level students in marketing . To ensure that the project is manageable and kept within a realistic timeframe of 60 hours per student spread over 2-8 weeks, the tasks to be completed (listed below) may be reduced or edited, in consultation with Neuston. Note: Participation in the project will require a signed Non-Disclosure Agreement (NDA) . Neuston is committed to providing a minimum of 5 hours of mentorship meetings per team via video calls and email. Video meetings will be available at least once per week for a minimum of 45 mins . This mentorship will be tailored to address progress, specific project challenges, offer career advice, and foster a supportive learning environment. The mentorship sessions aim to complement the technical guidance and ensure that students not only complete the project successfully but also gain valuable insights into real-world applications of their skills. This combination of technical support, collaborative tools, and dedicated mentorship hours aims to empower students, fostering an environment conducive to their growth and success in completing the project. These communication strategies aim to establish clear and consistent channels for interaction throughout the project. They provide students with the necessary information, support, and opportunities for engagement, ensuring a positive and collaborative experience. Benefits for Students: Develop marketing skills in matching a new technology with existing and potentially new markets in Ontario. Develop clear communication, relationship-forming, and collaboration skills in outreaching to potential customers (early tech adopters). Develop organizational skills in keeping track of outreach responses. Develop detail-oriented skills by quantitatively evaluating potential product-market fits on multiple bases (technological metrics, customer’s limitations, regulatory laws, bylaws, etc.) Exposure to food waste remediation challenges, including regulatory, technical, economic, and industry factors. Exposure to circular bioeconomy challenges in the agro-food sector. Potential networking opportunities with Neuston Biosystems and Ontario cheese and dairy producers.