Retail Market Entry Strategy for Omega Herb’s Basil Rosemary Dressing

Omega Herb Foods Corp. aims to introduce its new Basil Rosemary dressing into the retail market. The company seeks a comprehensive sales strategy that will effectively target potential retailers and create engaging sales collateral. The project involves identifying key contacts within the retail industry to facilitate successful product placement. The goal is to leverage classroom knowledge in marketing and sales to develop a strategy that ensures a strong market entry for the product. This project will provide learners with practical experience in market research, sales strategy development, and professional communication. Key tasks include: - Conducting market research to identify potential retail partners. - Developing persuasive sales materials and presentations. - Identifying and compiling a list of key retail contacts. - Formulating a step-by-step sales approach to engage retailers.

Website and Social Media Content Creation

The main goal for the project is to create engaging and informative content for Omega Herb Foods Corp.'s website and social media platforms. This will involve working with the company to understand their brand, target audience, and content strategy. The content should be focused on promoting the company's products, sharing industry news and updates, and engaging with the audience through various social media channels.