Hamna Riaz
Learner -
(1)
1
Portals
Categories
Project management Digital marketing Search engine optimization Copy writing Marketing strategy

Skills

Copywriting 1 Research 1 Software release life cycle 1 Templates 1 Ui/ux research 1 Usability testing 1 User experience (ux) 1 User interface (ui) 1 Web pages 1 Wireframing 1

Achievements

Latest feedback

Recent projects

Work experience

Marketing Director
The Hive
July 2022 - July 2023

Create and manage social media accounts and marketing campaigns for non-profit, startup career accelerator program:
• Designed, created, scheduled, and posted content on all social media platforms, increasing brand awareness and acceptance 100% in internal channels.
• Created a comprehensive social media strategy from scratch following important business principles, leading to an increase in 200+ members in the Telegram channel and Instagram page
• Generated an advertising budget and frequency to increase engagement.
• Performed a detailed demographic analysis to understand areas of growth.
• Conducted trade-off analyses across various social media and conventional advertising platforms.
• Schedule content
• Beyond the Marketing Role: created Eventbrite links for all events, collected event data to create advertisements and posters, and coordinated with speakers to confirm availabilities and create slide decks.

Senior Mentor
ICCIT Student Mentorship Program, University of Toronto
April 2022 - Current

Becoming the first point of contact for the Student Mentors in the ISMP program:
• Developed and delivered training modules that successfully trained new employees on company processes and protocols.
• Coordinated the logistical details for program operation, successfully organizing and executing program events and format with over 80 members
• Designed and implemented functional Canvas pages for Mentors and Mentees, which increased program efficiency and communication by creating useful online resources for them to access and utilize throughout their program
• Conducted monthly check-ins and work sessions with Mentors to maintain regular communication and support, ensuring program success and satisfaction.
• Communicated with external organizations for partnerships, creating new opportunity for members, increasing the community value of the ISMP program.
• Helped launch the new ISMP newsletter by writing relevant content, creating a more effective channel for communication with members of the ISMP

Research Assistant
ICCIT Department, University of Toronto
January 2022 - Current

Providing research, operational and administrative support under Dr. Negin Dahya:
• Assisted senior research staff with various tasks related to ongoing studies by providing ongoing support, resulting in improved efficiency of senior staff members by allowing them to focus on more critical aspects of their research.
• Ensured that articles followed required guidelines and best practices by looking over various desirable publication journal formats, saving the team time in restructuring and iterations.
• Collaborated with the research director to identify areas to explore in current and future research projects by participating in team meetings to discuss project progress, insights gathered, and problems encountered during the process, resulting in a smooth work process.
• Performed in-detail photo analysis by reading on-ground team member insights and extracting critical information to be included in the publication.
• Assisted with scoping reviews by searching the compiled database to identify relevant studies, evaluating the quality of the studies, and discussing interesting findings with the team resulting in the smooth integration of newer findings into existing research.

Education

other, Digital Enterprise Management
University of Toronto
September 2020 - June 2023