Puerto Rico Market Entry Strategy for BDH Collective

BDH Collective Inc. is expanding into the Puerto Rican market and requires a comprehensive marketing and content strategy to establish a localized brand presence. The project aims to research market trends, understand cultural nuances, and develop creative content that aligns with the core identity of BDH Collective while resonating with the Puerto Rican audience. The goal is to create a strategy that effectively communicates the brand's mission and values, ensuring a successful market entry. The project will involve tasks such as market analysis, cultural research, and content creation, providing learners with an opportunity to apply their classroom knowledge to a real-world scenario.