Strategic Marketing Plan for Launching an AI Family Assistant

The goal of this project is to develop a comprehensive digital marketing strategy to support the successful beta release and subsequent public launch of Envia, an AI-powered family assistant app. Students will assess the target market—primarily parents—and analyze platform-specific engagement trends for Facebook, Instagram, and Pinterest. The strategy should include recommendations for content themes, optimal posting schedules, and campaign objectives to drive beta signups and pre-launch visibility. This project will directly support go-to-market planning and contribute to Nvia’s user acquisition efforts ahead of its August launch.

Email Marketing Campaign Development for Beta and Launch

Envia is looking to develop a series of email campaigns that will support the user journey—from beta sign-up to full launch and onboarding. This project will help build a strong email foundation by developing audience segmentation plans, email flows, and engaging email copy that resonates with early adopters and converts them into loyal users.

Social Media Content Creation for Product Awareness and Beta Sign-Ups

This project focuses on the creative execution of Nvia’s marketing strategy by developing engaging social media content tailored for Facebook and Instagram. Students will create a content calendar, develop visual and written assets, and align messaging with Nvia’s beta signup goals. The emphasis will be on crafting parent-friendly, shareable content that builds early product awareness and nurtures interest before launch.