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Recent projects
Effective Outreach To Boost Paid Registrations of Enrichment Program
The main goal for the project is to increase paid registrations to INSPIRELY after school enrichment program, boost order frequency, and average order value through effective outreaching to schools, parents & educational partners. This will involve several different steps for the students, including:- Analyzing the current school, parents and partner outreach strategies, identifying areas for improvement & boost conversions. - Plan & execute outreach strategies: email campaigns, school / influencer / corporate outreach to drive maximum conversions. - Creating marketing materials and content to support the outreach plan.- Implementing the outreach plan and tracking the effectiveness of different strategies.- Analyzing the data and making adjustments to the outreach plan as needed.
Online Website Design
Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would expect in our website.We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation.This will involve several different steps for the students, including:Conducting user interviews and research on our industry, our target market, and desired website features.Designing a wireframe prototype for our website and mapping out user interactions.Documenting the design process and any additional insights that emerge.Testing the prototype with customers and surveying for feedback.Refining design ideas with input from experts and customers.Prototyping multiple versions of a design that includes the desired website features.
SEO & CRO for Boosting Customer Base and Order Frequency
The main goal of this project is to boost the paid order and customer base for INSPIRELY | STEAM Education, as well as to increase order frequency and average order value. This will involve several different steps for the students, including:- Researching and implementing Search Engine Optimization strategies to increase online visibility and attract more potential customers.- Refining the existing website layout, design, and copywriting to increase conversion rate optimization (CRO) and create a seamless user experience.- Developing and executing digital and email marketing campaigns to engage with existing customers and attract new ones.- Review existing blogs and optimize them for driving traffic.
5 Years Business Plan & Project Management Boosting INSPIRELY After School Paid Orders and Revenue
The main goal of this project is to enhance business development to boost INSPIRELY after school paid orders, order frequency & average order value and draft 5 years business revenue plan with key strategies & action plan. This will involve several different steps for the students, including:- Analyzing the current after school paid orders, order frequency, and average order value.- Developing strategies to drive registrations to passion discovery workshops, sales of DIY STEAM kits & other after school activities. - Researching and identifying key strategies to boost business revenue in the next 5 years.- Creating an action plan to implement the identified strategies.- Project management of driving initiative related to social media, email marketing, outreaching to school, parents, and corporates.