Customer Analysis

Individual angel investors, angel funds and other seed stage investment funds are key players in the VANTEC angel community. The landscape is changing with the addition of female focused investor groups, themed seed stage funds (Health, Agrifood, Climate Change), crowdfunding platforms that allows non accredited investors and young medium and high income professionals to invest in seed stage companies. The investment lens increasingly includes socially responsible investing (SRI) considerations of environmental, social and governance (ESG), United Nations Sustainable Development Goals (SDG's), or Climate Change goals (Drawdown). This is especially the case for younger "Millennial" investors, family offices and foundations which are often impact first vs business first. We are looking to update our view of the seed stage investment landscape so we can better understand how our shifting stakeholder landscape and target audience of prospective angel investors - whether they be individuals or angel funds - perceive our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing and business strategy and increase our impact in the community This project will include: An identification and profile of current seed stage and next stage investment funds in our local community (i.e. province of British Columbia) The creation of a matrix identifying features shared across the angel investment funds and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the angel investment funds in our space and how we can co-invest and/or collaborate through our product/service offering, and our messaging. VANTEC is often the first place where early stage companies present to investors, after accelerator demo days and entrepreneur focused events. After companies raise their first $1-2M from grants and angel seed rounds (or in some cases crowd funding), 1-2 years later they may also raise capital from aligned foreign investors and funds. There may be an opportunity for VANTEC to play a facilitating role to connect companies to aligned next stage investors.

Learning Disabilities of Canada: Marketing Strategy

Part 2: Marketing and Communications We are seeking students for Part 2 which is the Marketing and Communications Plan. This will require students to use Part 1, the Social Enterprise Plan as their starting point. From there they will develop a Marketing plan for the Learning Disabilities Association and the Research Hub. LDAC is a non-profit organization that has received grants but relies primarily on donations. We expect this Marketing and Communications Plan to be entrepreneurial in nature to think beyond traditional avenues for donations. The impact of people with a learning disabilities is felt in the education, employment and mental health sectors with a huge economic and personal cost. Although there is research to support this, the impact is still underestimated by professionals in these fields, Awareness will create understanding and this will support the need for the Research Hub and drive donations. Part1: Social Enterprise - Completed LDAC has just completed a partnership with students for the University Toronto who developed a Social Enterprise Plan for the organization and for the introduction of it's new Research Hub. Mission LDAC will incorporate its Research Hub as well as new avenues into existing wide-spread practices to foster a safe community and empower people with learning disabilities, those who care for people with learning disabilities, and professionals, emphasizing the importance of accessibility to information and promoting and improving awareness.

Learning Disabilities of Canada - Marketing Strategy

Part 2 - Marketing and Communications We are seeking students for Part 2 which is the Marketing and Communications Plan. This will require students to use Part 1, the Social Enterprise Plan as their starting point. From there they will develop a Marketing plan for the Learning Disabilities Association and the Research Hub. LDAC is a non-profit organization that has received grants but relies primarily on donations. We expect this Marketing and Communications Plan to be entrepreneurial in nature to think beyond traditional avenues for donations. The impact of people with a learning disabilities is felt in the education, employment and mental health sectors with a huge economic and personal cost. Although there is research to support this, the impact is still underestimated by professionals in these fields, Awareness will create understanding and this will support the need for the Research Hub and drive donations. Part1 - Social Enterprise - Completed LDAC has just completed a partnership with students for the University Toronto who developed a Social Enterprise Plan for the organization and for the introduction of it's new Research Hub. Mission LDAC will incorporate its Research Hub as well as new avenues into existing wide-spread practices to foster a safe community and empower people with learning disabilities, those who care for people with learning disabilities, and professionals, emphasizing the importance of accessibility to information and promoting and improving awareness.

Learning Disabilities of Canada - Marketing Strategy

Part 2 - Marketing and Communications We are seeking students for Part 2 which is the Marketing and Communications Plan. This will require students to use Part 1, the Social Enterprise Plan as their starting point. From there they will develop a Marketing plan for the Learning Disabilities Association and the Research Hub. LDAC is a non-profit organization that has received grants but relies primarily on donations. We expect this Marketing and Communications Plan to be entrepreneurial in nature to think beyond traditional avenues for donations. The impact of people with a learning disabilities is felt in the education, employment and mental health sectors with a huge economic and personal cost. Although there is research to support this, the impact is still underestimated by professionals in these fields, Awareness will create understanding and this will support the need for the Research Hub and drive donations. Part1 - Social Enterprise - Completed LDAC has just completed a partnership with students for the University Toronto who developed a Social Enterprise Plan for the organization and for the introduction of it's new Research Hub. Mission LDAC will incorporate its Research Hub as well as new avenues into existing wide-spread practices to foster a safe community and empower people with learning disabilities, those who care for people with learning disabilities, and professionals, emphasizing the importance of accessibility to information and promoting and improving awareness.