Maple League of Universities

Quebec City, Quebec, Canada

Do you have a Digital Marketing challenge you would like to tackle? The Internet is dramatically changing the way in which businesses interact and deliver value to customers and to the entire supply chain. Nowhere is this more evident than in the field of marketing. In this course, student-consultants will develop an Internet marketing strategy to drive more traffic, customer leads, and/or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.