Digital Marketing Strategy for ITHive.org

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? Additional Information: I want to target social media – Instagram, Twitter, LinkedIn, and Facebook. Focusing on strategic demographics but also more generally as well as I can service any client. Some strategic demographics would be Dental Offices or other IT Support Companies to look to form partnerships. I can work with any client or partner anywhere globally but would have to rely on third parties for onsite work outside of Eastern Ontario. Any contacts developed from the social media campaign will be included in an email campaign to gain further information. Contacts that respond favourably to the email campaign are set up for a one-on-one virtual meeting and possibly onboarded as a client/partner. I will have access to a Marketing Platform and am learning how to use this, so I need content that works and attracts the client to what I have to offer. In summary, here is a list of items that I need a team to work on: 1. Marketing Strategy 2. Marketing Content – specific to the audience. 3. Marketing Content that drives people to be a client. I look forward to working with a team of energetic and committed students, and with a successful campaign, I might need to hire a marketing department. Chris Polis ITHive.org