Digital Marketing Strategy
MRKT 223
This experience offers industry professionals the opportunity to collaborate with students from University Canada West, who are equipped with the latest digital marketing knowledge. These learners are capable of evaluating existing digital marketing strategies and providing actionable recommendations to enhance business outcomes. Through a structured process, students will conduct a SWOT analysis and assess current digital marketing efforts, ultimately proposing strategic improvements. This experience allows companies to gain fresh insights and innovative ideas from emerging talent in the field of digital marketing.
Digital Marketing Strategy Consultancy
MRKT 223
Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.