📱Gen Z-Driven Social Media Strategy for Health-Conscious Engagement

Project Goal for Social Media Marketing: The goal of our social media marketing campaign is to increase brand awareness, engage with health-conscious consumers, and drive app downloads by showcasing the benefits of our product scanning app. We aim to build a strong online community through educational content about healthier personal product choices, transparency in consumers product ingredients, and affordability. Expectations: Develop and share educational content around healthier choices in which personal products they choose as well as ingredient transparency and affordability. Distinguish the appropriate target audience and create humorous unconventional content appropriate for gen z. Deep understanding of gen z subculture and memes. Open communication and willingness to learn and improve Create visually engaging posts, including infographics, videos, and app demos. Post consistently across platforms like Instagram, Facebook, and TikTok. Engage with followers through direct responses, comments, and polls. Foster community interaction by encouraging user-generated content and feedback. Promote app features and updates in a way that adds value to followers' health and lifestyle. Build partnerships with influencers or organizations aligned with health-conscious living. Measure success based on engagement, follower growth, and app download activity. Communicate with viewers in comments Learn about what times to post are best Proper utilization of keywords, tags, duration of video works best