SEO and Social Media Strategy for The Spot

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar (to include videos, posts for Facebook and Instagram)Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Website Page Creation

Our company has been serving thousands of customers for six year. However, our current website is outdated and requires updating due to us moving to new premises and offering different services. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information.This will involve several different steps for the students, including:Identifying and researching useful web pages that can be included on our website.Creating new pages for the website, with our assistance in providing the content.Reviewing and updating old web pages to ensure consistency of information.Bonus steps in the process would also include:Recommending potential upgrades or features that can be included in the websiteDesign workOur website is https://thespotlaundry.com/

Website Development for Online training

Our company is pivoting from grant writing to training. We hope to update and revamp our existing website to reflect this and attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through updating our Wix or using an online training program component such as Thinkific, Stan, Skool.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis and see which platform is the best to host live and evergreen contentBuilding a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Help us decide if we should host our Bonus steps in the process would also include:Testing prototypesUnderstanding the funnels for our training programs

Corporate Records Administrator

Position Overview:As a Corporate Records Organizer, you will play a pivotal role in assisting the president of a hospitality group in managing and organizing corporate records. This is an 80-hour project where you will work on various tasks to ensure the efficient and systematic organization of documents critical to the organization.