GuideStar - Marketing & Design

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: GuideStar’s main product (EpiZact) is a medical device designed to increase the safety of epidural injections. By leveraging a knowledge of technology and physiology we are able to increase the accuracy and decrease dangerous injuries from mis‑administered injections. Our head office is in Victoria, British Columbia, Canada. Our company is a small (5 person) team, and we work very collaboratively. Throughout the company we offer an opportunity to learn about every aspect of the business and technology. The project role we are looking to fill is Design and Marketing. We welcome the input and creative redesign of our website as one of the main deliverables of the role. As part of the role, you will also be responsible for designing marketing materials that will be used to promote the product. This includes logo design, information packets, and overall graphic design of print and web-based materials. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? This project can accommodate up to 2 students. TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: Commitment of 50 hours. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Create marketing materials in print and online. Design brochures, press releases, promotional materials. Logo design Support the re-design of our GuideStar website IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Students are interested in digital media, design, visual arts, graphic design, UX design or business FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed website design suggestions Marketing brochure Logo design PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Brianna Carrels