Website / Product User Testing

Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back

Recruitment Video Production

In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our company culture and values. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.

Graphic Design Project: Fintech Branding Kit and Visual Assets

Wouessi Inc. is seeking to establish a strong and cohesive brand identity within the competitive fintech industry. The project aims to develop a comprehensive branding kit and visual assets that will enhance Wouessi's digital presence and ensure consistent communication across all platforms. This initiative is crucial for engaging audiences effectively and solidifying Wouessi's position in the market. The project will involve researching current fintech branding trends, analyzing Wouessi's brand values, and creating a set of visual guidelines and assets that reflect the company's mission and vision. The branding kit will serve as a foundation for all future marketing and promotional efforts, ensuring that Wouessi's brand is easily recognizable and resonates with its target audience.