Product Design and Mechanical Engineering for Elderly

Our company designs and builds solutions for the Elderly. Our sub-specialty is in hygiene products that are designed for seniors. We would like to collaborate with students to solve product shortcomings or help design new solutions within our core product mix..The main goal is to help us solve or answer one of our open problems.Develop answers to questions like...-How to reduce water consumption in a walk-in bathtub while allowing for safe entry and a positive experience?-How to fill a bathtub fast? What can be used or designed to fill the tub within a couple of minutes?-How to design a door that swings outward, and maintains watertight. What variables must be considered?-

Market Analysis and Marketing Execution Strategy

We are a 44-year-old brand that is seeking a marketing strategy for today and the future. We would like your help assessing the market with fresh eyes and fresh ideas. Historically, we have been strong in a small niche of a much larger market. How do we keep our current market position while expanding to the next step in the market? We are NOT looking to completely reinvent the wheel. But, we do know there's an opportunity we are missing and that is the target.Apollo doesn't have a marketing department. We have had agencies on and off over the years and a marketing individual hear and there. But, in the SMB world, it's the leader typically a little bit of everything. Our Partnership offers a huge opportunity to make an impact on a small business that is trying to make a difference for our Elderly. We will open our company to you, and do what we can to provide direction, however, we prefer to empower you to dig in and have a large voice in our marketing strategy.Tasks include: Become familiar with our target market, products, and services.Researching the new customer demographic that we would like to reach.Develop a strategy to become the market leader in new adjacent markets.Recommending marketing tactics to attract new customers.Create plan to leverage current customers into bigger, repeat customersDesigning promotional material for various media.Recommending other demographics to consider in the future.