SEO Strategy

Ecomtent enables brands to create content with Generative AI. Using Ecomtent's self-service tool, customers can create an infinite number of high-quality product images instantaneously, in any scenario, with a model of any age, ethnicity, or gender. Our team is looking to take our online & social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Grant Writing for Casablanka Corp.

The goal of this project is to research government funding and write grants to help fund Casablanka Corp., a Black-owned business that was founded by Ernest Otabil in Toronto in 2019. The company received patents for its product for the United States and Canada in April and May 2023 respectively and re-launched in June 2023. Walluz is determined to solve the problem of shoe clutter in the home or retail spaces. Walluz groundbreaking wall mounted organizers, durable, and require zero floor space. They stylishly display shoes on any wall, ensuring they blend beautifully with any home decor. Having a Walluz organizer means saving valuable time and money daily.

Event Planning for Megan Harmony Retreat

The main goal for the project is to plan and organize a successful retreat for spiritual women, hosted by Megan Harmony. The retreat should provide a safe and nurturing environment for attendees to connect with their inner light and divinity, and to receive healing and guidance from Megan Harmony. The retreat should also include speaking engagements, card readings, and opportunities for personal growth and empowerment.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.