Digital Marketing

Our company is a new fintech on the market focusing on a state-of-the-art digital coalition loyalty platform, meticulously designed to complement the expanding landscape of mobile electronic payments across Africa. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company focused on B2B content. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Building and designing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.