Project Management: Business Management & Marketing Strategy

Be a part of a start up business. Project: Create a Marketing Strategy for our Business LaunchCollaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic marketing plan to help with the launch of our platform. Based on our goals, possible deliverables include the following:Analyze our current market research Explore other marketing ideas, outside social media to promote our launchFormulate a marketing strategies for the members who will engage with professional services onlineReview our recruiting plan and create a marketing strategy to engage professionals to join our communityAnalyze the comparables to help with our business planningCreate financial spreadsheets to support the business's financesDevelop hiring systems and processes, based on best practices and our organizational needs.Assess our social media to create a strategy that will help us meet our marketing goalsPLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOU.AFTER 80 HOURS YOU WILL BE COMPENSATED FOR YOUR TIME. THANK YOU AND LOOK FORWARD TO WORKING WITH YOU.

Public Relations for E-commerce Jewelry Brand

Our organization is able to offer a virtual internship opportunity for 1 marketing students or teams.The primary focus for the student will be: Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. First, familiarize yourself with the Dimples brand of personalized and custom jewelry. Then, research and identify the best media outlets, publications, podcasts etc. to reach the ideal Dimples customer. Create a list of editors with contact information to whom you will reach out to with the purpose of gaining media coverage for the Dimples brand. Employing excellent copywriting skills, create a media kit tailored to each outlet, publication and editor. Create a calendar for PR outreach. Communicate with identified contacts using the media kit you created. Student(s) should be familiar with using Google Docs, Google Sheets, and Google Calendar. Our goal at the end of this experience is: For the student to create a list, including contact information, of ideal media outlets, publications, and editors to reach out to with the aim of gaining media coverage for the Dimples brand of personalized jewelry. For the student to create a complete Media Kit tailored to each outlet/editor.For the student to create a calendar for PR outreach.For the student to initiate communications with outlets/editors. Other duties the student may complete could include:Copywriting and content development using Google Docs, Google Sheets, Canva.Possibly video creation/editing for the media kit.We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email, ZoomPrimary contact: Patti Moloney, Co-founderSecondary contact: Jeffrey Ross, Co-founder

Market Research for Second Location

CoMotion on King is a 10,000 square foot coworking space in downtown Hamilton. Our primary clients are micro/small businesses (less than 10 employees per organization), contract and remote workers, and hybrid employees that work for larger firms. We are looking to expand our current organization into a second location and would like to appeal to clients who currently promote or are looking to establish a hybrid work model for their employees. Our second location is approximately 5000 square feet with established offices, expanded shared office spaces, small board rooms, located near a highway with dedicated parking. The goal is to create a second location that larger organizations that are moving to a hybrid working model and offer their employees a part time space that can be used for in-person meetings, collaboration/brainstorming areas, and opportunities to network.Students should be prepared to:Conduct market research to target larger organizations who would be interested in our space as a secondary overflow or hybrid office environment for their existing workforceIdentify and research the needs for organizations to consider using our secondary spaceCreate an analysis of current or potential organizations within the Greater Toronto Hamilton area - driving radius of 90 minutes from HamiltonAssistance in providing a marketing strategy, content and copy to attract these clients

Customer Base Expansion Research

We want to better understand ways to expand our customer base as well as retain our current customer base so we can acquire new customers and stay relevant.The research will include:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brand