Equestrian Connection Platform

The Equestrian Connection Platform aims to revolutionize the way grooms, horse owners, and equestrian professionals interact by creating a centralized horse show database. The problem at hand is the lack of a unified system that allows for efficient communication and planning within the equestrian community. By developing this platform, Instagrooms seeks to streamline the process of finding horse shows, matching grooms with horse owners, and enhancing overall planning for events. The platform will feature advanced filters for horse shows based on location, dates, and type, making it easier for grooms to find suitable events. Additionally, an interactive map will provide a visual representation of current and upcoming horse shows across North America, complete with essential details. This project will ultimately improve job opportunities and foster better connections within the equestrian community.

Grant Application Development for Small Business Growth

Instagrooms is the gig platform for horse industry, think and Uber or a Fiverr for horse services. Instagrooms is seeking to enhance its ability to secure funding through small business grants in Canada and the USA. The project aims to develop comprehensive grant applications focused on areas such as Research & Development, marketing, market expansion, hiring, and internships. The goal is to create a set of well-researched and compelling grant proposals that align with the specific criteria of various funding bodies. This project provides learners with the opportunity to apply their knowledge of business communication, research, and strategic planning. The team will analyze grant opportunities, understand eligibility requirements, and craft tailored applications that highlight Instagrooms' strengths and potential for growth. This project will help Instagrooms increase its chances of securing financial support for its strategic initiatives.

Equestrian Partnership Development Initiative

Instagrooms, a company focused on providing innovative solutions for the equestrian community, seeks to expand its network and enhance its market presence by forming strategic partnerships with horse show venues, tack stores, and feed stores. The goal of this project is to develop a comprehensive lead generation strategy that will serve as the first point of contact with these potential partners. By leveraging classroom knowledge in marketing and business development, learners will identify key stakeholders, craft compelling outreach messages, and schedule initial meetings to discuss potential collaborations. This project will enable learners to apply their skills in market research, communication, and relationship building, while gaining insights into the equestrian industry. The project is designed to be completed by a team of learners within a single academic program, ensuring a cohesive approach to achieving the objectives.

Groom Onboarding Strategy Enhancement

Instagrooms aims to onboard 1000 grooms by spring 2025, enhancing its market presence and service reach. The project focuses on analyzing current onboarding processes and identifying bottlenecks that hinder groom acquisition. Learners will apply marketing and business analysis skills to develop strategies that streamline onboarding, improve user experience, and increase engagement. The project involves researching competitor strategies, understanding target demographics, and proposing innovative solutions to attract and retain grooms. By aligning with Instagrooms' growth objectives, learners will gain practical insights into strategic planning and customer acquisition. - Analyze current onboarding processes and identify areas for improvement. - Research competitor strategies and market trends. - Develop a comprehensive plan to enhance groom onboarding. - Propose innovative solutions to attract and retain grooms.