- Portals
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Vancouver, British Columbia, Canada
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Skills
Achievements
Latest feedback
Individual endorsement
I highly recommend Santiago for future opportunities in digital marketing strategy and business analytics. Throughout our project, Santiago demonstrated strong collaboration skills and a deep understanding of marketing strategies. His comprehensive analysis of our website, which included SEO, user behavior, and social media insights, provided actionable recommendations that have already begun to improve our e-commerce performance. Additionally, his contribution to integrating AI to streamline our processes demonstrated his forward-thinking approach and adaptability. I am confident that Santiago will bring great value to any team he joins.
Team feedback
Individual endorsement
Good student to work with, very profesional, knowleagble and serious about his work.
Team feedback
Individual endorsement
Santiago left a strong impression on me with his exceptional abilities in critical thinking, communication, time management, and analytical skills. I strongly endorse him for any forthcoming opportunities.
Team feedback
Recent projects
Financial Business Plan
We would like to raise capital for our scaling-up phase and for that. We would like to involve students to develop a financial modelling. We will provide access to internal documentation etc.. we would like students to develop a strong, competitive financial business plan, which we can present to investors.
AI-generated Digital Marketing Strategy - Phase II
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of re-positioning the brand as the go-to brand for natural fibers at home. We wish to work with a student who is familiar with using AI in the context of digital marketing & social media and wish to deepen and broaden their knowledge in this field. The objective of this project is to create and implement AI systems that will integrate with our sales & marketing channels and generate a comprehensive 6-months social media calendar plus efficient email marketing sequences. The social media calendar will effectively engage the target audience, promote the brandβs values and products, and drive traffic to the business's website. Phase II: The Phase II of this project will involve reviewing the comprehensive website audit made during Phase I, developing & implementing strategies to drive more traffic and improve the user experience and ultimately improve significantly the KPIs performance of the site. The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance. Key tasks include: 1- reviewing the comprehensive website audit and identify the major technical and content-related issues of the site. 2- Developing and implementing a digital strategy to improve the various KPIs This digital strategy may include The creation and promotion of engaging content to attract and retain website visitors. Using social media platforms to drive traffic to the website. 3-Monitoring and analyzing website KPIs analytics to measure the effectiveness of implemented strategies.
Market Research for Air Care Product
The main goal for the project is to conduct comprehensive market research to understand consumer preferences, trends, and demands in the air care product industry. This will involve analyzing the current market landscape, identifying key competitors, and gathering insights on customer behavior and preferences related to air care products.