Marketing Strategy Evaluation

We want students to help evaluate our marketing strategy plan to grow and engage our target market.. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?

Nethubb - Student Engagement and Outreach

We are looking for a team of students to help us reach High School and University Students in the United States. Ideally, we would like to start building our outreach and student engagement in the Dallas, TX area, where we are Headquartered and expand from here. Our goal is to have students create a profile on our marketplace and explore their career curiosities by engaging with professional organizations and begin building their professional networks. The team of students interested in our project should be creative outgoing individuals who will help us find unique ways to communicate and engage with students encouraging them to join our marketplace and explore their career curiosities by connecting with professional organizations on Nethubb. GENERAL REQUIREMENTSTeam players, and ability to follow direction, and work independentlyAbility to share ideas and create original, creative and exciting contentExperience with content creation in social media platformsExperience in photo and video creationUp to date with the latest digital technologies and social media trendsStrong written and verbal skillsKEY PROJECT GOALSBranding and Marketing Communications: Stable knowledge of our brands presence and gain a larger market share with students and young adults.Market Research: Have a better understanding of our target market and ensure we are optimally positioning our marketplace accordingly and our pricing aligns with our target sector/customer.Social Media Marketing Strategy: Developed and implemented strategies to improve our online presence and engagement with our newly developed standard content calendar, social media and blog posts.Public Relations: Standardized PR strategy in place to help us communicate our brands story effectively to our target marketSEO Strategy and Recommendations to generate more traffic and revenue through search engines.POSITIONS AVAILABLE: 4 Students (maximum), individually or as a team working collaborativelyIN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDEDEnglishPROJECT MENTOR NAMEValerie Biggs

Mobile App Development

Our company, Nethubb provides students access to membership-based organizations to establish a professional network before entering the workforce. Currently we have a Progressive Web App and are ready to take it to another level and create our OS and Android app for our users. We will use our app to connect students to membership based organizations based on their interest and provide career resources to help them meet their career goals.We would like to collaborate with students to create an ported version of our app in a new technology, so more users can access our services.This will involve several different steps for the students, including:Familiarizing themselves with our platform, products and services.Familiarizing themselves with the features we would like to re-implement in the adapted version.Recreating features for our ported version.Recommending ways to minimize the challenges of app porting.Bonus steps in the process would also include:Testing the new app.

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: {replace this text with description of target market}. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?{Add additional points as needed. Delete this bullet before publishing.}