(CRM Space) Competitive Analysis

Texada has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Recommending how our company can differentiate itself through products / services and messaging.

Hinna Business Software: Website UI / UX Design for Implementation

We are building software to help run our business better. This software has simplicity and efficiency as core goals, and requires Interfaces and Experiences that support those functional goals. Teams or individuals working on this will need to: Review the evolving story mapping for our software to assess and develop interfaces and experiences for the basic and oft-used features, as well as the more specific functional interfaces/experiences Review any (very) preliminary mockups we may have to see if they may be a starting point for this. We strongly recommend students learn how to use Figma or similar that can be easily adapted to an implementation. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users - if possible - potentially involving paper prototypes or other software tools to support this