Potential Customer Segmentation Analysis

In this project, we hope to gain insight into customer segments and patterns by analyzing market data on buying behaviors. This will help us enhance and refocus our marketing efforts by being able to identify the needs of each segment, reach them most effectively, and address any pain points they face. Students will research customer’s behavior through sales trends of various companies, analyze the data, create predictive models, and provide recommendations for how to move forward.This will involve several different steps for the students, including:Analyzing market data to define different segments based on customer needs.Choosing appropriate metrics to examine the data, and analyzing it using data analysis software to identify trends and correlations.Creating predictive models for various outcomes the market may face.Creating a report with all findings from analysis conducted, including recommendations for next steps.

Loyalty Program

Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs.We would like to collaborate with students to develop new loyalty programs.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Identifying customer actions to be rewarded and types of rewards.Recommending ways to market the program and enroll more customers.Identifying possible partnerships for more attractive offers.Bonus steps in the process would also include:Recommending ways to gamify our loyalty programs.