SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as shopify, google ads and facebooks ads. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve increase raw traffic by doing the following: Analyze and optimize our website for ranking well across different search engines Create long tail keywords for ranking different webpages Create and implement a strategy to increase our organic search ranking Research competitors to see what keywords they rank for Execute a strategy to rank highly when potential clients search for a competitor Create analytics dashboard and identify metrics to measure that help drive sales Use analytics to support the creating of retargeting campaigns This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.