Virtual Internship Opportunity: Wellness Social Media Marketing

Our organization is able to offer a virtual internship opportunity for (1| 2| 3) marketing students or teams. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - create an integrated marketing campaign; create a rebranding campaign for all platforms. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new or existing product (ebook, hand written book, youtube content or online course) or service (health coaching services); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement to hit targeted metrics i.e. 1000 Youtube subscribers to monetize and/or 10,000 IG followers to became a optimized business page. Social Content Creation; Create a content calendar/production schedule; creating useable social media and blog posts for website, Instagram captions and Medium.com as well as video ideas for Youtube channel. Email List Building; Marketing free product or incentive to sign up for email list. Create, track and build email list with compelling action oriented monthly newsletters. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence on Instagram for the goal of having sponsored content and to monetize Youtube Channel with at least 1000 subscribers . Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and message aligns with our target sector/customer. Also, for student to help us navigate social responsibility/relevance of featured products and communications during hyper sensitive social climate. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence through active engagement across multiple platforms, reach more customers, and effectively promote our brand through weekly compelling (transformational/behavioral change content geared towards wellness for individuals and planet) content across Instagram, Facebook, YT and website blogs. Social Content Creation; For the student(s) to help create consistency and a unique niche. Email List Building; For the student(s) to help us generate a reliable email list with newsletters that generate traffic flow, trust with consumers and overall product sales. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (eg. Hubspot, Google Sheets, Excel, Mailchimp) Content development, including social posts, blog posts, informative monthly email newsletters and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, email, Skype and google sheets/hangouts/chat/Evernote) Primary contact : Avonne, Integrative Nutrition Coach/Educator/Creator