Riipen Riipen
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Sussana Adobeah
Learner
(2)
6
Portals

Skills

Advocacy 2 Communication 2 Competitive analysis 2 Customer service 2 Ethical ai 2 Go-to-market strategy 2 Innovation 2 Intelligence agency 2 Market analysis 2 Market positioning 2 Market segmentation 2 Process improvement 2 Relationship building 2 Risk analysis 2 Sales pipelines 2 Sales process 2 Sales strategy 2 Stakeholder engagement 2 Target audience 2 Target market 2

Achievements

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Emerging Strategist
Issued by Riipen
The Emerging Strategist achievement is awarded to learners who have completed two or more more projects in Business Strategy, demonstrating a commitment to growing and applying their skills in this area.
Completed on April 4, 2025
Project Participant Level 3
Issued by Riipen
The Project Participant Level 3 achievement is awarded to learners who are starting their third project, demonstrating their high level of commitment to growing experience through work-integrated learning.
Completed on March 8, 2025
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Completed on November 29, 2024

Latest feedback

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Shauna Leblond
Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Sales process Market positioning Customer service Sales strategy Market segmentation Target market Competitive analysis Process improvement Communication Sales pipelines

Thank you for your commitment and dedication to the project. I hope the insights gained will be valuable in your future projects. We particularly appreciated Table 2, the Product Coding Matrix, as we haven’t presented data this way before, and it flowed really well. The Customer Metrics and Lifecycle Management section was also very helpful. Thank you!

Team feedback
The project team delivered a strong report supporting Circular Rubber Technology’s (CRT) growth strategy. Key partnership opportunities were identified in the footwear, conveyor belt and industrial segments, and with blue chip tire manufacturers, aligning with CRT’s sustainability goals. Sales strategies focused on eco-friendly products and targeted marketing. Recommendations for 12-month contracts, flexible pricing, and hiring an Account Manager, Marketing Consultant, and Legal Consultant were well-supported. This approach, backed by ROI analysis, positions CRT for sustainable growth. Great work!
Sales process Market positioning Customer service Sales strategy Market segmentation Target market Competitive analysis Process improvement Communication Sales pipelines
University of Guelph
Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph
Circular Rubber Technologies, Inc
Sales and Commercial Outreach
Circular Rubber Technologies, Inc
Lauren Nignon
Employer
April 5, 2025
Individual endorsement
Ethical ai Target audience Stakeholder engagement Relationship building Advocacy Market analysis Go-to-market strategy Intelligence agency Risk analysis Innovation

You demonstrated a strong grasp of our company's mission and communicated it in a way that was clear, structured, and audience-focused. Your ability to distill complex ideas into accessible language is a real asset.

Team feedback
Thank you for your submission! It’s clear you’ve put significant time and energy into understanding our mission and outlining a comprehensive commercialization strategy for the Blind Spot Assessment Tool. I appreciate your effort to integrate core marketing concepts like the Technology Acceptance Model, and your attention to different customer segments, channels, and potential partnerships. You effectively described the Blind Spot Tool’s purpose as a proactive defense mechanism against emotional manipulation. We think that we can take some of your language for our marketing materials. The breakdown of similar tools helped clarify FIA’s positioning in the market: You showed a clear understanding that our approach is distinct from self-awareness or leadership-focused assessments. Your suggestions to collaborate with podcasters, universities, and mental health influencers are on target and offer practical next steps for awareness-building. Your podcasting chart was amazing.
Ethical ai Target audience Stakeholder engagement Relationship building Advocacy Market analysis Go-to-market strategy Intelligence agency Risk analysis Innovation
1 comment
University of Guelph
Innovation Commercialization Strategy Workshop
University of Guelph
Feminine Intelligence Agency
Market Entry Strategy for Social Discernment Solutions
Feminine Intelligence Agency

Recent projects

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Circular Rubber Technologies, Inc
Circular Rubber Technologies, Inc
Red Deer, Alberta, Canada

Sales and Commercial Outreach

The Sales and Commercial Outreach project aims to enhance the organization's sales capabilities and broaden its commercial reach. It will focus on refining sales strategies, improving customer relationship management, and expanding market presence through targeted outreach initiatives. The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. By focusing on strategic planning, technology implementation, and targeted initiatives, the project will significantly boost the organization's sales and commercial outreach capabilities, driving revenue growth, enhancing customer relationships, and solidifying the organization's market position. Project Goal:  The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. Increase Sales Revenue: Achieve $1m in sales revenue within 2025. Develop and implement new sales strategies to drive growth; target $2m in 2026. Expand Market Presence: Identify and target new market segments. Increase market share by 10% within the first year. Optimize Sales Processes: Streamline sales processes to improve efficiency. Reduce the sales cycle time by 25%. Build conversion rate and tracking mechanism.

Matches 2
Category Market expansion + 4
Closed
Feminine Intelligence Agency
Feminine Intelligence Agency
New York, New York, United States

Market Entry Strategy for Social Discernment Solutions

Feminine Intelligence Agency (FIA) is pioneering a groundbreaking field of social discernment , aiming to empower women to recognize and counter manipulation tactics, including the emerging threat of AI-assisted psychological exploitation (AIPEx) . Despite the profound health benefits of FIA’s solutions, such as neurofeedback and personalized cognitive tools, the concept is largely unknown, and many potential users do not yet perceive its relevance. The project will challenge graduate students to apply their expertise in innovation commercialization to develop a comprehensive strategy for bringing this transformative concept to market. By analyzing the market, evaluating risks, and crafting actionable strategies, the students will help position FIA as a leader in this emerging field.

Matches 1
Category Product or service launch + 4
Closed