- Location
- Kelowna, British Columbia, Canada
- Bio
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I've been in the IT, tech, advertising, and marketing space for over ten years. The interest started at a young age and it really took off after I completed some college education and got my first Information technology job. Since then I have done a wide variety of things including enterprise-level IT support, content creation, and digital advertising.
My specialty is in the digital advertising space around especially Google and LinkedIn. My overall experience with different industries and careers has allowed me to also be a consultant or advisor to complement my primary skills sets.
When working with someone looking to gain experience with my company my #1 priority is to listen and provide positive feedback while empowering them to make decisions and find solutions. If they have questions or need assistance I am always there to help, while also allowing them to operate independently and work in whatever way works best for them to achieve whatever goals we both agree upon.
- Companies
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Kelowna, British Columbia, Canada
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- Categories
- Communications Market research Operations Project management Marketing strategy
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Recent projects
Content Creation and Social Media Strategy for AYD Internet Marketing
The main goal for the project is to create engaging blog content and social media content for AYD Internet Marketing. This includes conducting research into keywords, creating effective blog usage within site structure through content interlinking, and proper utilization of best on-page SEO practices. Additionally, the project aims to create short-form written, long-form, images, and infographics for social media platforms with a focus on LinkedIn. Research into content topics relevant to the marketing industry and trends will also be required.
AYD Internet Marketing Website Conversion Optimization
The main goal for the project is to optimize the AYD Internet Marketing website for Conversion Rate Optimization and an engaging user experience. The company is looking to leverage UX/UI design and WordPress knowledge using WP Astra, Elementor, Figma, and other tools to implement the solution. This will involve several different steps for the learners, including: - Analyzing the current website's performance and user experience. - Developing a plan for improving the website's conversion rate and user engagement. - Implementing UX/UI design changes using tools like Figma and WordPress plugins like WP Astra and Elementor. - Testing the implemented changes and making improvements based on user feedback and data analysis.
Lead Generation and Qualification for AYD Internet Marketing
The main goal for the project is to generate a lead list, verify and research the leads, create a list of qualified leads for AYD Internet Marketing, and researching additional lead generation methodologies and insights that can be used. This will involve several different steps for the learners, including: Researching and identifying potential leads for AYD Internet Marketing. Verifying the leads to ensure they meet the criteria for qualification. Conducting in-depth research on the qualified leads to gather relevant information. Providing strategy, insights, and uncovering additional methods for lead generation along with documentation of research and ideas to implement. Ideas can include trending content in industry-relevant groups, LinkedIn, and software for example - with creativity encouraged.
Hubspot CRM Contact Management and Research Project
The main goal for the project is to filter and sort existing Hubspot CRM contacts into relevant leads, update contact information for relevant leads or collaboration contacts, and research recent activities in their business or industry trends to facilitate outreach. This will involve several different steps for the learners, including: - Learning about AYD Internet Marketing's existing CRM system and contact management processes. - Filtering and sorting existing contacts in the Hubspot CRM to identify relevant leads and collaboration contacts. - Updating contact information for relevant leads or collaboration contacts. - Researching recent activities in the business or industry trends of the relevant leads to facilitate outreach.