Bira! Digital Marketing

Our company advertises our products online. We have developed a set of marketing strategies, but it has been challenging to implement them.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Brand Identity and Graphic Design

Our company is looking to solidify our identity with the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding assets. This will involve several different steps for the students, including:Researching the brand identity.Work to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

Export Market Research

IntroductionThe global rum industry represents a dynamic and evolving market with diverse consumer preferences and competitive landscapes. For Bira! Rum, understanding this industry's nuances and identifying strategic export markets is crucial for expanding its global footprint. This project requires a comprehensive approach for researching the global rum industry, providing insights, and recommending export market options for Bira! Rum.ObjectivesIndustry Analysis: To conduct a thorough analysis of the global rum industry, focusing on market trends, consumer preferences, and competitive landscape.Market Identification: To identify and evaluate potential export markets for Bira! Rum, considering factors such as market size, growth potential, regulatory environment, and cultural affinity for rum.Strategic Recommendations: To provide strategic recommendations for entering identified export markets, including market entry strategies, product positioning, and marketing approaches.

Bira! Digital Marketing

Our company advertises our products online. We have developed a set of marketing strategies, but it has been challenging to implement them.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.