York University

Toronto, Ontario, Canada

The Live Client Learning (LCL) Marketing course is a 13-week long experiential learning program from YorkU offered once a year, that is an opportunity for companies to share their marketing challenge with top marketing students. Students who apply into the program are screened and interviewed for their skill, will and interest to withstand the rigor of this program. Ten top students (divided into 2 competing teams) dive into the marketing challenge and present a go-to-market strategy to the companies' business/marketing leaders, who judge their presentations. Due to time limitations and criteria of the program, a maximum of only 5 companies can participate in this program. Key marketing leaders of each company are invited to engage at least twice with students: 1st to brief the teams and then to judge their presentations. The students are engaged to work on a live marketing challenge and companies walk away with a go-to-market strategy and creative marketing solutions.