Level UP Ambassador Campaign - Northwest Territories

The Level UP program by Riipen aims to enhance student participation through a comprehensive marketing campaign targeting post-secondary institutions in the Northwest Territories. The target goal is to increase awareness and engagement levels among students for the Level UP program. The goal is to create strategic promotional materials, conduct market research, and execute targeted outreach efforts at your school. By leveraging social media platforms, email campaigns, and virtual events, the campaign seeks to significantly boost student sign-ups and participation in the Level UP student programs. This project will provide learners with the opportunity to apply their marketing knowledge and skills to a real-world scenario, enhancing their understanding of strategic marketing and outreach.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.