Website Update

Students will update/refresh the website. By the end of the project, the website should be user friendly and accessible.

Social Media Expansion

We would like a student to come on and increase our social media following through marketing strategy and content creation initiatives.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Awareness Video Creation

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Chat Function Design

Our company advertises thousands of products online. However, we currently rely on slow modes of communication with our customers. Users have requested the functionality to contact sellers directly via a real-time chat function. We would like to work with students to design a general chat interface. This will involve several different steps for the students, including: Conducting background research on our users and products. Producing a wireframe or mock-up of the resulting system’s user interface. Testing the design with users and making improvements. Bonus steps in the process would also include: Prototyping multiple possible chat function designs.

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: (Include a few examples of marketing projects as seen below) Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s).

Analyzing Industry Data

Our company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry. We would like to collaborate with students to identify key market trends and assist in our go-forward plans. This will involve several different steps for the students, including: Familiarizing themselves with our products, target market, and industry. Analyzing growth trends, stagnation patterns and decline analytics. Identifying areas of promising innovation and areas that are slowing down. Bonus steps in the process would also include: Recommending strategies to best position our company.

Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on: Conducting customer interviews to understand purchase decisions and needs. Defining customer segments that we could target. Brainstorming potential product ideas. Developing marketing messaging and sales strategy for the new product. We hope this new product will increase revenue and grow our customer lifetime value.

Appointment Scheduling Design

Our company has been serving customers for decades. We want to revamp our appointment system as it is outdated. We would like to collaborate with students to design an improved appointment scheduling system. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, products and services. Researching features of scheduling designs. Producing a wireframe or mock-up of the resulting system’s user interface. Testing the design with users and making improvements. Bonus steps in the process would also include: Recommending new features to include in our appointment scheduling system. Prototyping multiple possible scheduling designs.

Awareness Contest Design

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to design an awareness contest where contestants promote our cause and win rewards along the way. This will involve several different steps for the students, including: Familiarizing themselves with our organization’s goals and campaigns. Designing the contest structure and assessment criteria. Creating materials to promote the contest. Running the contest online and collecting submissions. Bonus steps in the process would also include: Assisting in assessing submissions and selecting winners. Recommending ideas for future awareness campaigns.