Marketing Assessment

Our brand is 50+ years ago and is truly rooted in community. The past two years have seen an especially successful period of growth and program evolution. Plus, new partnerships have been formed (ie. Oprah, DJ Khaled) which have garnered international recognition.However, as a brand that has traditionally targeted an older target (45+), we are looking for ways to reach a younger audience. We have improved our digital tools (a great app, etc) and evolved the program to fit a changing world, but would be looking to grow our target audience to ensure that we are able to reach the changing demands of a younger audience. We believe that the students can lead an initiative/ideas of how WW can help to pivot our activities and introduce initiatives that would appeal to a younger audience. Young people in Canada represent a diverse set of cultures/backgrounds and noticeable difference of behaviour (compared to the traditional brand activities that started back in the 1960's) and we need to find a way to attract them to our brand. Phase 1 – Project Plan: Students will attend your challenge or opportunity pitch to understand your business needs, devise the project scope, and prepare a detailed plan for completion of the project. Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks. Phase 3 - Outcome - Presentation: Students will present the outcomes of their research and analysis to make recommendations for your organization. Organization representative(s) are invited to attend these presentations.