AI-Enhanced Lead Generation Strategy

OneDigitalTrust is seeking to enhance its lead generation efforts by defining an Ideal Customer Profile (ICP) and utilizing AI-driven personalization techniques. The goal is to increase the number of booked meetings with Sales Executives through improved outbound communication methods. The project involves researching and identifying key characteristics of potential customers that align with OneDigitalTrust's offerings. By leveraging AI tools, the team will develop personalized communication strategies that resonate with these identified profiles. This project provides an opportunity for learners to apply their knowledge of marketing, data analysis, and AI technologies to create a targeted approach for lead generation. The team will focus on creating a streamlined process that can be easily implemented and adjusted based on performance metrics.