Digital Marketing Strategy for Fitness & Wellness Travel / virtual platform

We want students to help us develop a digital marketing strategy to grow and engage our target market. We'd like to maximize different channels according to a timeline strategy and what will work best for us. We also are looking for The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What content and messaging should we use?

Market Research for fitness & wellness travel industry

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brand

Website Development - Coding from scratch

We are building our website from scratch using ReactJS, NodeJS, MySQL. We would like to work with 2-4 students to develop a website and then its mobile app. Students should be prepared to:Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website and later a mobile app.Run Quality AssuranceProvide training on updating and maintaining the site.

Digital Content Creation for Fitness & Wellness Travel/Virtual platform

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our company is in the health and wellness sector. Focusing on physical and mental well-being benefiting the body, mind and soul. We offer an online virtual platform and in-person wellness retreats at high-end and unique resorts and destinations. Programs are curated. To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media video launch to promote our organizationEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.