Target Audience Research: Persona Building

The assumption about seminary is that it's only for pastors. The fact is, there are more and more people today applying to seminary coming from different backgrounds and stages of life. For that reason, we are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages that fits with our brand as well as our degree offerings. To accomplish this, you could focus on providing: A complete analysis of our current offerings, our target market, and the positioning of our brand. Building detailed Audience Personas that is unique to our brand and degree offerings. Building Customer Journey to find out when they made the decision to apply, how they found us, and why did they choose us. Learn about audience's goals and challenges in coming to seminary. Conducting interviews and/or questionnaires for feedback on our brand, product, service, etc. Executing further market research to develop a comprehensive report of our target market. We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and offerings to better suit the target audience. This is a great opportunity to learn about a niche market that has been overlooked most of the time because of pre-suppositions and assumptions. The findings from this project may open up new market segmentation that has not yet been recognized.