Loohoo PR and Community Engagement Strategy

Loohoo is seeking to enhance its visibility as both a unique retail shop and a vibrant community hub. The project aims to develop a comprehensive PR kit that highlights Loohoo's distinctive shop design, energetic atmosphere, and diverse product categories. Additionally, the project will focus on promoting Loohoo's role as a community builder through its engaging workshops and pop-up events facilitated by local artists. The goal is to identify and reach out to key media contacts and influencers who can spotlight Loohoo's offerings and community initiatives. This project will allow learners to apply their skills in marketing, communication, and research to create a targeted PR strategy that aligns with Loohoo's brand identity and community values.

Social Media Engagement Boost for Loohoo

Loohoo, a company aiming to enhance its social media presence, seeks a team of learners to develop engaging content for Instagram and TikTok. The project involves researching current social media trends and collaborating to create both static and video content. The goal is to increase brand awareness and conversion rates by crafting fun and innovative ways to engage with potential customers. Learners will apply their classroom knowledge of digital marketing and content creation to design a cohesive social media strategy. The project focuses on understanding audience preferences and leveraging platform-specific features to maximize reach and engagement.

Loohoo Art Wall Rental Initiative

Loohoo is seeking to establish an Art Wall Rental Program aimed at showcasing local artists while generating additional revenue and increasing foot traffic to their shop. The project involves curating a list of potential artists to participate, determining the feasibility of renting wall space to either a single artist or multiple artists, and creating a rotational schedule for art installations. The program will also include planning community events to attract visitors and support the artists. Additionally, the project requires researching industry best practices and competitive rates for artist rentals, whether through rental fees alone or a combination of rental and commission. The ultimate goal is to create a sustainable program that benefits both Loohoo and the local art community.

Shopify Migration and E-commerce Enhancement

Loohoo is transitioning its point-of-sale platform, website, and inventory management from Square to Shopify to enhance its e-commerce capabilities. The goal is to create a seamless and efficient online shopping experience for customers. This project involves migrating existing inventory data to Shopify, designing a user-friendly and visually appealing website, and setting up automated email flows to engage customers during their shopping journey. Additionally, the project aims to establish a streamlined shipping process, including the creation of shipment labels and selection of appropriate packing materials. By completing this project, Loohoo seeks to strengthen its online presence and improve customer satisfaction through a more robust e-commerce platform.