B&B Tourism Strategy

The primary focus for the student team will be: Investigate our competitive landscape; perform market segmentation to identify the ideal target market conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; etc. Our goal at the end of this experience is: Market Research - For the student(s) to help me gain a better understanding of our target market and ensure we are optimally positioned and our platform aligns with our target sector/customer. Strategic Plan - For the students to help me develop a post-COVID strategy to improve reviews and increase bookings. Primary contact :