Social media marketing for a small luxury fountain pen and accessories e-commerce business

The Social Media Marketing Manager's main job is to make sure the brand shines on social media. They'll dive into who our fans are and what they like. This means checking out what people do online and what's hot in our industry.They'll also be savvy with tools for social media and know how to understand the numbers. This helps them see what's clicking and what's not. By mixing creativity with data, they can make sharp decisions to boost sales and build a strong love for the brand. That's the big aim!

Email Marketing Campaign

Our company needs to start advertising aggressively online. We hope to revamp our email marketing to attract more customers.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.