Marketing and Campaign for Heavy Equipment Online Training Course

The main goal for the project is to create and execute a marketing and campaign strategy for Lonewolf Consulting's newly created online training course in the Heavy Equipment industry. This will involve generating awareness about the course offerings and promoting the course to the target audience to achieve target headcount/seats for enrollment. This will involve several different steps for the learners, including: - Conducting market research to identify the target audience and their preferences. - Developing a marketing plan outlining the strategies and tactics to be used for promoting the course. - Creating promotional materials such as social media posts, email campaigns, print and digital advertisements. - Implementing the marketing plan and monitoring the performance of the campaign - Analyzing the results and making adjustments to the campaign as needed to optimize its effectiveness.